Factory Direct Blinds homepage, January 2026. Identified and resolved various issues impacting page performance among a variety of projects and initiatives.

Software Engineer, Consultant - Factory Direct Blinds

Jan 2024 - Jan 2026
Berlin, DE (Remote)

Highlights:

Increased website conversion rate by approximately 2.5x during a company turnaround through iterative experimentation, validation of changes with A/B testing and continuous analysis using Google Analytics and Search Console.
Automated a manual-entry workflow spanning multiple vendors by driving a complex integration from requirements and API evolution through final EDI implementation. Led production rollout from staging while coordinating stakeholders to ensure a smooth deployment.
Built a shipment tracking experience which noticeably reduced customer support calls by giving customers real-time visibility into their orders.
Translated wireframe concepts from Figma into a fully revamped shopping experience to improve UX across key site features while working within the constraints of a legacy frontend architecture..
Implemented a lightweight internal knowledgebase using a containerized Wiki to consolidate knowledge sharing and support onboarding with standardized documentation.